Rapha seems good but I bet it'll be expensive. Haven't found Mad Alchemy and the other brands here yet (or maybe I'm not looking at the right places).
Two readily available brands Naqi (which I haven't tried) and Sportsbalm at Rakuten. Sportsbalm has 3 levels. I've used Med and Hot. They are waterproof so if it rains during a ride the embro doesn't wash off. In the dry it attracts dust and small insects! If the sun shines directly (for a long time) on the legs you'll feel it tingling. Hot showers are manageable, but your first time will be hillarious and/or down right painful. Get a new loofa (for embro use) and wipe downwards only! You don't want embro in your private parts. Some manufacturers sell "removers" for their embro (tough waterproof embro). I love the warm sensation of my legs after a hot shower. Embro and cuts (from leg shaving, or a crash) hurts at first then dies down. BUT the smell of Sportsbalm makes me a bit quessy, it will also readily stain your lightly colored jerseys!
Got a small sample of Tim's concoction before and it was good while it lasted, definitely smelled better! Feels stronger/hotter than the Hot Sportsbalm.
Massage it in the legs don't just wipe it on. Safe areas (for me) are lower back and shoulders (far from the neck). Embro can be messy and full of hassle but has its uses (outside of being a racer).
Embro doesn't really make you wear less clothes since it's mostly for the legs, so you only save wearing a knee warmer or a long pants. You still need to wrap up your core properly. For those not too cold (and/or chance of rain) situations in late autumn/early winter and early spring I just embro. In winter embro is best paired with another part of kit (knee warmers, long pants, thermals, etc).