In the context, an odd choice of metaphor.That article said:However, it was in 2007 that sales "really started to motor", as cycling suddenly started to become fashionable in the UK.
When a cyclist approaches, it's not very easy to see whether he's riding Dura-Ace. Easier to see whether he's wearing Rapha. Which might suggest an increased probability of Dura-Ace. So if I were a London bike-jacker, I'd be rather interested in Rapha; and if I were a London bike-rider, I'd be particularly uninterested in Rapha.BBC said:More than 550 people were mugged for their bicycles in London in the past year
Yeah absolutely. As a fashion brand it works perfectly, and has an untouchable position in the market.Not really about cycling, everything about fashion brand marketing.
I wonder if some cycle-jackers also jack some of the Rapha-wear?...
When a cyclist approaches, it's not very easy to see whether he's riding Dura-Ace. Easier to see whether he's wearing Rapha. Which might suggest an increased probability of Dura-Ace. So if I were a London bike-jacker, I'd be rather interested in Rapha; and if I were a London bike-rider, I'd be particularly uninterested in Rapha.
I have been trying to figure out exactly what it is about Rapha that grates with me so much, and I think I know now.The design and branding is clever but is very 'Marmite' - I personally like it but know many that hate it (the comment about them knowing their audience very well is particularly astute).
my own attempts at creating a riding subculture of black magic, crows, Dickensian bleakness, Greek mythological tragedy, intergalactic witchcraft and dark poetry, despite being 100% original and never done before ever, was met with entire indifference, so I withdrew it and now keep all that to myself. Suppose these things are more attractive when they are already popular and aspirational..
Once you go Rapha, there ain't no going backa?
First pair of Rapha bibs instantly made all previous stuff trash.
It's true the whole Rapha thing is kind of gay and contrived, and I feel like an unoriginal poser clone a bit from a style perspective, but it all goes together and it works to keep me comfortable
I imagine you as this, so yes!Does this make any sense?
Was going to say but didn't.No homophobic slurs please.
I'm at least sometimes guilty of three of those four, which perhaps makes me a 75% amateur kit wanker. Got myself a black and white suffering shirt: it cost less than that British brand, it's comfortable, and possibly it provides a sobering jolt to fools behind the steering wheel. (But then again maybe it provides inspiration. Ulp.)the black and white suffering photos, full sleeve tattoos, espresso drinking, po-facedness of those who do all this without any sense of humour
Goes to show how hopelessly out of touch I've become.Was going to say but didn't.
The description of anything as 'gay' when you basically mean 'a bit shit' should be left to when you were at school and it was weirdly okay (presuming you were a child of the 80's/90's like me and, for example, saying 'skill' when someone stood in a dog shit was common practice).