The Brits really need to get some better UX designers, though. That thing is a far cry from the type of concepts you'd see coming from Biondi's lab or CalArts. Oh yeah, what's with the noise generator? Someone put nylon cards in the spoke so it could go 'vroom vroom' ? Perhaps Mr. Bean was somehow complicit in this venture..
yeah, the bike itself did look pretty dire. But i think the idea was more to show that they could make anything not that they could make an awesome bicycle.
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