Or maybe garmin will add phone technology to their upcoming versions. Or (More probably video with auto data inlays that uploads to some kind of stravaish segment website)I was thinking this, too. How long will it be before a Garmin (or a GPS other than a smartphone) is no longer necessary? There will likely be a phone tailored to the athlete with all the bells and whistles sooner or later.
There is no doubt the lines are getting blurred between all kinds of service/ software vs hardware companies as the ability to encroach on each others traditional territory is becoming more a technological possibility.